Numerous studies suggest that Startups fail due to lack of market need, lack of knowledge of market, lack of knowledge of running a business. Plan is not the nicest word when you think of a startup but ability to plan and pivot quickly based on insights is key. Understanding market needs, available alternatives and designing a solution that really solves the user problem is essential for a Startup.
We have met numerous Startup Enthusiasts whose first question always has been “Where do we get started?” All the fancy stuff like funding, gala parties start later once you have problem/solution fit. The idea behind Startup Planner was to help people who are far away from going to an investor or incubation center think about their idea and get clarity.We call it self-incubation!